Privacy policy
Last updated: October 21, 2026
This Privacy Policy explains how KAL ECOMMERCE UK LTD (“we”, “us”) collects, uses and protects your personal data when you visit https://tryfemaleapparel.com (the “Site”), create an account, place an order or contact us. We process your data in accordance with the EU General Data Protection Regulation (GDPR), the UK GDPR and the UK Data Protection Act 2018.
1. Data controller
KAL ECOMMERCE UK LTD, company number 15539269, 82A James Carter Road, Mildenhall, Bury St Edmunds, Suffolk, IP28 7DE, United Kingdom — contact@tryfemaleapparel.com.
2. Data we collect
- Identity and contact data: name, email address, postal address, phone number.
- Order data: products purchased, amounts, delivery and billing addresses, order history, returns and exchanges.
- Payment data: payments are processed directly by our payment providers; we do not store your full card details.
- Account data: login details and preferences if you create a customer account.
- Communications: messages you send us by email, chat or contact form, and reviews you choose to publish.
- Technical and browsing data: IP address, browser and device type, language, pages viewed, referring website, interactions with the Site, collected through cookies and similar technologies (see our Cookie Policy).
- Marketing preferences: your consent to receive our newsletter or SMS, and your interactions with our emails.
3. Why we use your data and on what legal basis
| Purpose | Legal basis |
|---|---|
| Processing and delivering your orders, payments, returns, exchanges and refunds | Performance of the contract |
| Customer service and handling your requests | Performance of the contract / legitimate interest |
| Managing your customer account | Performance of the contract |
| Fraud prevention and Site security | Legitimate interest |
| Accounting, tax and legal obligations | Legal obligation |
| Newsletters, SMS and promotional offers | Your consent (you can withdraw it at any time) |
| Analytics, personalisation and targeted advertising (cookies and pixels) | Your consent, given through our cookie banner |
| Improving our products, Site and services | Legitimate interest |
4. Who we share your data with
We only share your data with service providers who need it to provide their services, under contracts that protect your data:
- Shopify (e-commerce platform and hosting);
- payment providers (such as Shopify Payments, PayPal and card networks);
- logistics partners and carriers, to prepare and deliver your orders;
- customer service, reviews and shopping tools integrated into the Site (such as chat, product reviews, bundle offers and cart tools);
- email and SMS marketing tools, if you have subscribed;
- advertising and analytics partners (such as Meta and TikTok), only with your consent;
- public authorities, when required by law.
We never sell your personal data.
5. International transfers
Some of our providers are located outside the European Economic Area or the United Kingdom. In that case, transfers are protected by an adequacy decision or by appropriate safeguards such as the European Commission’s Standard Contractual Clauses or the UK International Data Transfer Agreement.
6. How long we keep your data
- Order and invoicing data: for the period required by accounting and tax law (generally 6 years in the UK, up to 10 years in some EU countries).
- Customer account: until you close it, then as above for order data.
- Prospect and marketing data: up to 3 years after our last contact with you, or until you unsubscribe.
- Cookies: up to 13 months, depending on the cookie.
7. Security
We use appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS) and PCI-DSS compliant payment processing.
8. Your rights
You have the right to access, rectify and erase your data, to restrict or object to its processing, to data portability, to withdraw your consent at any time, and (for residents of France) to give instructions about your data after your death. To exercise these rights, email us at contact@tryfemaleapparel.com. We will answer within one month.
You can also lodge a complaint with a supervisory authority: in the UK, the Information Commissioner’s Office (ico.org.uk); in the EU, the data protection authority of your country (for example the CNIL in France, the AEPD in Spain or the UODO in Poland).
9. Marketing
You can unsubscribe from our emails at any time using the link at the bottom of each email, and from SMS by replying STOP. You can manage cookies and tracking at any time from the Your Privacy Choices page.
10. Children
The Site is not intended for children under 16, and we do not knowingly collect their data.
11. Changes
We may update this policy. The current version is always available on this page with its date of last update.
12. Contact
For any question about your personal data: contact@tryfemaleapparel.com — KAL ECOMMERCE UK LTD, 82A James Carter Road, Mildenhall, Bury St Edmunds, Suffolk, IP28 7DE, United Kingdom.